With one Harrisburg retail center full, next one is underway
It was enough to make a husband-and-wife dental team grin. As Drs. Seth and Lauren Schroeder watched the annual Harrisburg Days Parade in 2019, “we saw what we believed was the most jampacked parade route lined with strollers,” Seth Schroeder said. “There’s a lot of families.” To them, that meant demand for dental care.
“We were in dental school at Nebraska, worked a few years and had done a whole bunch of research on where to start our family business,” Schroeder said. “So we set the wheels in motion and sent an email to the Chamber of Commerce and said: ‘Is there anything you can do? We want to be dentists in Harrisburg.’ ” It led them to connect with Gregg Brown of NAI Sioux Falls, who had a future retail center as an option. “It took a year of building, and in September of 2020, we had the doors open and the first patient in the door,” Schroeder said.
Harrisburg Family Dental leased three of the seven spaces available in the new Creekside Plaza retail center – or 3,000 square feet. It’s more than they need now, “but we built it so we can grow into it over the years,” Schroeder said. “We want it to feel like you’re walking into your living room – a nice homey feel versus sterile. And it’s going awesome. You can’t believe how much traffic there is. Our biggest advertising comes from people knowing where we are, seeing the signage.” And it wasn’t long before Harrisburg Family Dental gained new neighbors. The nearly 9,000-square-foot Creekside building drew fast interest, thanks to its strategically strong location at the prominent intersection of Cliff Avenue and Willow Street. It’s now fully leased. “The coolest thing is every single one of these tenants lives in Harrisburg,” Brown said. “These are local people, they have kids who go to the schools, and in most cases, they were brand-new businesses to Harrisburg.”
The tenant mix includes Edward Jones, Evolve Chiropractic, RightQuote and Serenity Nail Spa. “It was clear the demand was to have quality space, a brand-new building,” Brown said. “This was on the heels of Sanford and Lewis breaking ground, you’ve got Fareway and Ace nearby, so Cliff and Willow really has become Main and Main for Harrisburg.” That was the vision shared by Ernst Capital Group, which included Creekside Plaza in its third real estate investment fund with local developer Signature Cos. The Signature Real Estate Income Fund III raised more than $16 million in private investment to support four local projects.
“It’s our first retail and office development outside of Sioux Falls, and we’re thrilled with the market response,” said Chris Daugaard of Ernst Capital Group. “The occupancy and tenant mix here show the momentum Harrisburg is experiencing residentially, and it’s clear Creekside Plaza is positioned to meet a need commercially.” Construction will start in the coming weeks on a second, nearly identical retail center, that will be available this fall. Suites range from 985 to 1,792 square feet, including end caps with drive-thru capability, building and monument signage and five-year minimum leases.
“Part of what is making this such a desirable fit for businesses is the approach that developer Signature is taking with construction, using an in-house architect, so we can meet with a prospect, turn around a space plan and lease proposal and then quantify for them what their contribution would be toward the build-out,” Brown said. “Signature builds out to its specs, and then the tenant pays for any upgrades. So they pick their finishes, and the speed to market is amazing. It’s been a difference-maker and made it really seamless and a unique model.”
Creekside II could be a good fit for a fitness center, coffee shop, bank or any other retailer or service provider looking to capture the growing Harrisburg market, Brown added. “There were a lot of prospects we talked to who couldn’t commit during COVID, so my hope is they will be ready for a building that delivers later this year,” he said, adding there’s also room on the site for a standalone restaurant, bank or office. “Ernst Capital Group makes the decisions on leases with Signature, and Lloyd Cos. manages it, so we have a lot of parties involved, but it’s worked really seamless and been a lot of fun to work on,” Brown said. Schroeder encourages other business owners to consider locating there.
“I would say there is a massive amount of traffic, and it’s a small-enough town where, when your business is being built, everybody already knows what you are,” he said. “If you have a service people need, they will utilize you rather than going to Sioux Falls.”

It’s tax season, and hopefully your income and investments fared well in the past year – but now you might have a big tax bill to show for it. If your investment portfolio includes real estate, however, your tax burden might not be so high. “Many of our investors don’t initially consider the potential tax benefits as part of their investment, but they definitely should,” said Chris Daugaard, a partner in Sioux Falls-based Ernst Capital Group. “Especially for investors who may be in a high tax bracket, it becomes more and more important for them to consider the tax on their investments and on their income in general.”
Real estate investing can be a strategic benefit to many portfolios – but whether it’s seamless or stressful can depend on the approach you take. “The concept of buying a property and having your mortgage payment covered with a little income and equity over time is pretty appealing, but there’s a lot that goes along with being a property owner that many investors don’t consider upfront,” said Chris Daugaard, a partner at Sioux Falls-based Ernst Capital Group. “A common approach is to invest in a Real Estate Investment Trust, or REIT, but most if not all of that investment goes to properties elsewhere. It doesn’t go to your community. With our approach, you can invest in your own backyard and allow us to take care of everything that happens behind the scenes to succeed in real estate.” As a Sioux Falls-based firm dedicated to real estate investing, Ernst has become a regional leader in the field, recently closing an $16 million capital raise for a fund that included multiple large apartment complexes and retail centers in Sioux Falls. As many investors are discussing, there are multiple benefits to this passive investing approach.
On the rare occasion a two- or three-bedroom town home apartment becomes available, Adam Dather knows it won’t take long for his phone to start ringing. “It’s pretty rare to see one available for longer than a day,” said Dather, a property manager at Lloyd Cos. “Our residents are attentive, too, so they check availability because they know the town homes are tough to get into. I usually get three or four phone calls from people in the property.”
Amazon has announced a second 270,000 square foot sortation center that will be built next to the 645,000 square foot fulfillment center. The larger warehouse is to open toward the end of 2020. The newly announced warehouse will provide 100 additional jobs to the area. “Amazon will hire 100 full-time workers at the new warehouse, which developers should finish building by July. The company also will hire 200-300 temporary workers during busier seasons.”, according to the article.
Amazon recently announced the need for around 1,000 new employees to work in the new fulfillment center in Bondurant. The new center is an exciting addition to the area. Blue Ridge Commons is under construction less than two miles from Amazon’s new location. City Administrator, Marketa Oliver has stated “It’s a huge addition to the community, when you have people working in your community, they’re going to stop and get gas. They’re going to eat lunch. They’re going to buy groceries here. Maybe they will decide to buy a home in the city. It’s a huge deal to have that center of employment.”, according to the article.
Blue Ridge Commons – This new multi-family development in Altoona, IA is expected to bring 324 new apartment units near the intersection of US Highway 6/65 adjacent to Interstate 80. The property is planned to be built in two phases, with each phase planned to bring 100 units in 3-story buildings and 62 townhome-style units with attached garages. All residents will be able to enjoy the property’s attractive amenity package, including a clubhouse, fitness facility and pool area. The clubhouse will also include high-end features like a coffee bar, gaming area and golf simulator attracting year-round use by residents.
Major apartment projects, established retail development and a new property in Harrisburg all are part of a local firm’s latest investment fund. Sioux Falls-based Ernst Capital Group recently closed its third real estate investment fund with local developer Signature Cos. The Signature Real Estate Income Fund III raised more than $16 million in private investment to support four local projects. “We’re excited to have these four new, local investments in the Sioux Falls area,” said Chris Daugaard of Ernst Capital Group. “Our investors can drive around our area, see the projects and know that’s what they’re helping to build. When you look at where we’re investing, you also can see where we think growth is heading in this market.”
Whisper Ridge
Waterfall Plaza
Creekside Plaza
Willows Edge
As anyone invested in the stock market has learned this year, Wall Street can present its share of challenges for investors. At Ernst Capital Group, we believe it’s always a good time to consider investing locally, but there are especially strong benefits during periods of volatility like 2020 has presented.